Steven Webb Design

Graphic Design –

Branding / Packaging /

Print / Web

 

WORK

Friends of Adam

Tomas Johansson Photography

Druvan

Björk & Berries

ICA Selection

ICA Lactose Free

ICA Deli Cuts

Look Behind You Music

Friends

Oxyal

T-Spirits

 

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CONTACT

 

Luxgatan 19

SE-112 62 Stockholm

+46 (0)708 30 29 21 steven@stevenwebbdesign.com

T-Spirits

Bringing back heritage to a classic brand of chemical products.

Background

A classic brand with an extensive range of spirits from lighter fuel to cleaning solution. The T-Spirit range had expanded over the years and become inconsistent to the brand heritage. Now the master brand Kemetyl wanted to consolidate the entire look.

 

The Idea

The upper-case ‘T’ (short for Tekniskt) is an essential feature of the brand and takes a prime place on pack, giving a stark statement on shelf and strengthening the brand heritage. The logo is framed within a dynamic form giving more presence to the range. All information was restructured and
a library of symbols was developed to simplify usage areas of each product.

 

The Result

The new design gives the T-Spirit brand a coherent look that is both stark and simple for consumers to use. The range has a strong presence on shelf whilst maintaining the original essence of the brand. The Kemetyl master-brand logo was redrawn for use on packaging allowing it to be anchored well within the overall design.


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