Steven Webb Design

Graphic Design –

Branding / Packaging /

Print / Web



Friends of Adam

Tomas Johansson Photography


Björk & Berries

ICA Selection

ICA Lactose Free

ICA Deli Cuts

Look Behind You Music










Luxgatan 19

SE-112 62 Stockholm

+46 (0)708 30 29 21


Creating an eye-opening, new look for a brand and product range for one of today's essential items.


Friends of Adam is an artisan bakery specialising in tasty gluten free produce for everyone to enjoy. Their packaging was lacking impact and needed a bit of oomph to give the range a clear identity on shelf.


The Idea

From the brief, it was clear that Freinds of Adam wanted to highlight their local roots on Stockholm's trendy Hornstulls Strand, and so graphics were introduced to the range, influenced by a mosaic pattern found in the street art surrounding the bakery.


The Result

The graphic pattern added a dynamic and organic identity where the bold use of colour and shape added flavour to these tasty products. A restructuring of the product information with 'gluten free' incorporated in the product name, added clarity to the range. The introduction of cartons meant that produce could be distributed safely and the die-cut window allowed consumers to see the hand-packaged product within. The jigsaw-like structure of the cartons opened up an avenue for adding playful 'tags' to back of pack for personal messages from the bakery.


The success of the initial design of Friends of Adam's range of crispbreads, lead to the design being implemented across all produce including biscuits, muffins, fresh breads and frozen baguettes, as well as corporate material such as flyers, banners and displays.


The design received a Red Dot Award in 2013.


Bausch + Lomb wanted to modernise the look and feel of their Oxyal eye-drops brand in combination with extending the range to include some new products. Eye-drops are an essential handbag item in today's world of computer screens, phones and tablets, and Oxyal needed to be lifted from the dated and over-saturated shelves.


The Idea

A broad range of ideas were presented showing different solutions to modernising the range. The winning concept utilises a colourful array of ‘drops’, in keeping with the products usage, and adds a soothing yet modern touch whilst highlighting the brand.


The Result

The colourful designs give a playful and vibrant presence on shelf, and the new modern look would not look out of place in consumers handbags, bathroom cabinets or on the desk. The colour coding and additional droplet icons aid consumers in choosing the best product for their needs.

More Work