Steven Webb Design

Graphic Design –

Branding / Packaging /

Print / Web

 

WORK

Friends of Adam

Tomas Johansson Photography

Druvan

Björk & Berries

ICA Selection

ICA Lactose Free

ICA Deli Cuts

Look Behind You Music

Friends

Oxyal

T-Spirits

 

ABOUT

INSPIRATION

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CONTACT

 

Luxgatan 19

SE-112 62 Stockholm

+46 (0)708 30 29 21 steven@stevenwebbdesign.com

Look Behind You Music

New ID for an independent record company, Look Behind You Music.

Background

Look Behind You is an independent record label and promoter of the talented acts and artists you don’t yet know about. With nothing more than a name to begin with, Look Behind You needed conceptualising.

 

The Idea

The brand concept stems from the idea of showcasing what's behind you so that you don't miss out. The ‘look behind you’ name was the starting point for getting people aware of new talent. Abbreviating the brand name resulted in a sharp graphic tag to highlight this call to action.

 

The Result

The mark, almost a stamp, could be used in many ways to showcase the new acts being promoted. The project involved conceptualisation of the core brand, logotype, typography, image and music packaging.


More Work