Steven Webb Design

Graphic Design –

Branding / Packaging /

Print / Web

 

WORK

Friends of Adam

Tomas Johansson Photography

Druvan

Björk & Berries

ICA Selection

ICA Lactose Free

ICA Deli Cuts

Look Behind You Music

Friends

Oxyal

T-Spirits

 

ABOUT

INSPIRATION

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CONTACT

 

Luxgatan 19

SE-112 62 Stockholm

+46 (0)708 30 29 21 steven@stevenwebbdesign.com

ICA Deli Cuts

Packaging design for a range of premium delicacies for the leading supermarket.

Background

ICA was to launch a new series of quality delicatessen meats from the Mediterranean.

 

The Idea

A design that referenced hand packaged delicacies with an indicator of the country of origin as a starting point.

 

The Result

With the stripped down design consisting of a band with hand-written product names, wrapped in the flag colours of the county of origin, products were easy to identify and the quality of the product clearly visible. Flavours were highlighted and inspirational tips were included with a Mediterranean twist... Prego!


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