Graphic Design –
Branding / Packaging /
Print / Web
SE-112 62 Stockholm
+46 (0)708 30 29 21 firstname.lastname@example.org
ICA Deli Cuts
Packaging design for a range of premium delicacies for the leading supermarket.
ICA was to launch a new series of quality delicatessen meats from the Mediterranean.
A design that referenced hand packaged delicacies with an indicator of the country of origin as a starting point.
With the stripped down design consisting of a band with hand-written product names, wrapped in the flag colours of the county of origin, products were easy to identify and the quality of the product clearly visible. Flavours were highlighted and inspirational tips were included with a Mediterranean twist... Prego!